Marketing is often an area of business that gets neglected, especially in small and medium-sized enterprises. However, it is a vital aspect of business that you need to dedicate time and resources to, positively impacting your business if done correctly. Below are some of the different types of digital marketing you can employ for your company to boost your online visibility, sales, and brand awareness.
Search Engine Optimisation
Many business owners have heard about SEO but may not understand it fully and its effect on your business. You need to ensure your website is healthy and sends the correct signals to search engines to know what your company is about and what it offers. You will also need to have an ongoing link building campaign to attract high-quality backlinks to your website, boosting your online presence.
Pay Per Click
SEO takes time to take effect, and one way to get almost instant returns on your marketing efforts is through PPC. Whether you are doing digital marketing for b2b or c2c, PPC advertising can get you to the top of the search results and get your products or services found. However, you need to understand how this works implicitly, or you can waste a lot of money with little or no returns.
Many companies often overlook email marketing, but it is one marketing technique proven to work successfully. Companies already have the email addresses of previous customers and people who sent inquiries, so you can put these to good use and start an email campaign. You can receive around $44 in return for every $1 spent in email marketing, so it is a technique you should consider incorporating into your digital marketing campaign.
Social Media Marketing
Social media is another way to attract customers to your business, no matter what industry you are in, and it can prove to be lucrative. People on average have eight social media accounts, and you can potentially get your business in front of 3.26 billion people who use social media. With these sorts of numbers, you need to ensure that you stand out from your competitors, which will require lots of unique and compelling content. With people spending so much time on social media, up to one-seventh of their waking hours, this is a medium that your business cannot afford to ignore if you want it to be the success of your dreams.