Every 디지털 마케팅 에이전시 must have the following skills in order to stand out from the rest. There are several agencies for digital marketing but the best ones poses the following skills:
Analytics / data
It doesn’t really matter the facet of digital marketing which you are embracing. The Google analytics is likely going to be your strategy at the center. Reporting and monitoring through such tools is quite straightforward but the part which is tricky is the way of gathering and using the information to ensure that it helps you to learn about the behavior of the consumer and apply it to various new solutions which boosts conversions and traffic.
Majority of businesses even the small ones happen to have large data for tracking, and the great digital marketer will need to understand the way to gather and utilize this to their own advantage. Most of the companies will look out for people who know how to read the data but at the same time, know which data exactly is to be used to improve the strategy of the business in the near future. If you can be able to show that you can do all the innovation and that the way you do it ends with great results, you are likely to be an asset that is valuable in the industry.
Understanding design-based planning and thinking
Design thinking is normally utilized to refer to a way of problem approach from a perspective that is user-centered. The approach essentially is one that encourages one to think from the human-centered way when solving complex problems in large scale.
As per the interaction design foundation, there happens to be five main phases to the process which include: empathize, then define, then ideate, then prototype and lasting, test. The reason as to why it works well in the sphere of digital marketing is because it is centered on the user experience. Another thing that might be interesting about such an approach is that it can bused in a way that is non-linear so that in some instances, you could get to the phase of testing and then come back to the middle phase, like reconsidering ideas.
Developers and designers are likely to utilize an approach such as this one, so even if you are not the one, it might be a good idea to ensure that you have an understanding that is solid of it and then apply it when it happens to be feasible.
Be tech savvy
Due to the fact that the industry happens to be driven by technology, you will require to have a grip that is decent on the technology and be able to learn very fast. If you happen to be younger or a millennia, then it will be a second nature but for older generations, there might be a need to put a little more effort in teaching themselves not only about the technologies specifically, but as well as familiarizing with the software and tools which are mostly utilized in the area of focus.
